We are shifting from a time when companies were focused solely on profit to an age where sustainability and social responsibility are at the forefront. Companies are now aware that they not only need to make a profit, but also have responsibilities towards the environment, society, and all stakeholders. In this context, companies that integrate sustainability strategies into their corporate vision will be better empowered to anticipate future risks and assess opportunities. As Greenlife Consultancy, we support companies in developing and implementing their sustainability strategies.
The Sustainability Strategy and Development of the Company's Vision
When determining a sustainability strategy, we focus on four key questions to create coherent strategies that will enable companies to achieve their goals for the future:
Current Situation Analysis: A detailed assessment is made to understand where the company currently stands.
Future Targets: Determine where the company would like to be and its long-term targets.
Ways to Achieve the Target: Strategic steps are planned, and an implementation roadmap is developed to achieve the set target.
Performance Evaluation: Necessary support is provided on how to measure the achievement of goals and how to monitor achievements.
Strategy Development Stages:
Training and Awareness: It is important to raise awareness about sustainability within the company and to ensure that employees are trained on the issue. Understanding the concept of sustainability and emphasizing its importance increases the commitment of all stakeholders to the strategy.
Interiorization: The sustainability strategy needs to be fully integrated into the corporate culture. At this stage, appropriate systems and motivational mechanisms should be put in place to encourage employees to commit to sustainability goals and values.
Identifying Focus and Targets: It is important to clarify the organization’s sustainability targets and identify areas to focus on. At this stage, it should be ensured that the targets set in environmental, social, and economic dimensions are specific, measurable, achievable, realistic, and time-bound (SMART).
Project Design and Implementation: Projects need to be designed and planned for the successful implementation of the strategy. At this stage, it is important to identify the necessary steps, allocate resources and establish timelines to achieve the set objectives.
Progress Monitoring: The identified key performance indicators (KPIs) need to be monitored and progress regularly assessed. At this stage, regular reporting and feedback mechanisms should be established to measure the effectiveness of the strategy. There should also be flexibility to revise the strategy and implement improvements as needed.
As Greenlife Consultancy, we assist companies to successfully develop and implement their sustainability strategies by taking these stages into account. Our team of experts is ready to collaborate with you to provide solutions that meet your company’s unique needs and targets.
